The Power of Brand Culture: In (Gender-Equality) discussions

Two days ago I read a shared LinkedIn post from a young lady insisting that a job advertised encouraging “Female Applicants” was “Gender Bias” and not creating Job Equality. It went on to note – ” if we want to preach Equality as women, posts highlighting ‘Female Applicants Encouraged to Apply’ is counterproductive to acquiring ‘Gender Equality’.

The post required the filling of a senior corporate role in the Banking Industry in one of London’s largest corporations long known for its male-driven Board of Directors. I understood the argument at-a-glance, but it perked my interest to learn more about precisely what the company hoped to achieve and why they would see the need to publicly encourage female applications.

-They had not done so before, so why now?

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