Don’t discount yourself: Up your offer (60 seconds read)

Have you recently started a new project? Have you moved beyond the one-off freelance to actual business projects where you get paid through your official channels? Now you’re excited and you don’t want to lose your clients so you think maybe I’ll keep my prices extra low or give in to ever mouth twist or raise of an eyebrow. Right? Wrong!

You’re not alone. There are so many talented entrepreneurs who have worked so hard for their big break and when they finally get it they start to think of drastic ways of keeping their newly found clients’ byways that actually do more harm than good.

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The WORTH: Of Hard Work! ( 60 Seconds Read )

I was so overdone by the end of —today.

I had been working for what felt like three days straight with little sleep, two kids, morning breakfast Preps, homework, housework, my work :), …my business; and if I did manage to sleep, my mind still kept thinking of all the things I needed to do.

So I listened and did them. My creative clock kept ticking so I listened and because of it, this month has been one of the most fulfilling with new Clients from Bangkok to Montreal, helping Business leaders better position themselves to attract greater opportunities. www.nerissajanetta.com

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The Power of Brand Culture: In (Gender-Equality) discussions

Two days ago I read a shared LinkedIn post from a young lady insisting that a job advertised encouraging “Female Applicants” was “Gender Bias” and not creating Job Equality. It went on to note – ” if we want to preach Equality as women, posts highlighting ‘Female Applicants Encouraged to Apply’ is counterproductive to acquiring ‘Gender Equality’.

The post required the filling of a senior corporate role in the Banking Industry in one of London’s largest corporations long known for its male-driven Board of Directors. I understood the argument at-a-glance, but it perked my interest to learn more about precisely what the company hoped to achieve and why they would see the need to publicly encourage female applications.

-They had not done so before, so why now?

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Perseverance: (The Lemon Tree of Entrepreneurship)

It was about 18 months ago I got all excited about an advertisement in my towns local paper about the sale of lemon trees. On the mid-page, potted lemon trees bore bright, plump and beautiful yellow fruit that made me think of a hot summer’s day squeezing the juice to my personally handpicked lemonade recipe. I’m a botanical lover too, so the idea grew all the more savoury. There’s nothing better than picking the fruit from your own tree on a midsummer’s day.

So the next morning I was off to the horticulturist and found the last standing lemon tree; without fruit and still quite small in size. I figured looking at it, hmm … lemon trees are hard to come by in my region and the thought of an ornamental indoor lemon tree that would one day bear the fruit to the ideas that had taken root in my mind was enough to convince me to buy.

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