Don’t discount yourself: Up your offer (60 seconds read)

Have you recently started a new project? Have you moved beyond the one-off freelance to actual business projects where you get paid through your official channels? Now you’re excited and you don’t want to lose your clients so you think maybe I’ll keep my prices extra low or give in to ever mouth twist or raise of an eyebrow. Right? Wrong!

You’re not alone. There are so many talented entrepreneurs who have worked so hard for their big break and when they finally get it they start to think of drastic ways of keeping their newly found clients’ byways that actually do more harm than good.

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The Power of Brand Culture: In (Gender-Equality) discussions

Two days ago I read a shared LinkedIn post from a young lady insisting that a job advertised encouraging “Female Applicants” was “Gender Bias” and not creating Job Equality. It went on to note – ” if we want to preach Equality as women, posts highlighting ‘Female Applicants Encouraged to Apply’ is counterproductive to acquiring ‘Gender Equality’.

The post required the filling of a senior corporate role in the Banking Industry in one of London’s largest corporations long known for its male-driven Board of Directors. I understood the argument at-a-glance, but it perked my interest to learn more about precisely what the company hoped to achieve and why they would see the need to publicly encourage female applications.

-They had not done so before, so why now?

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